SHE'S turned her hand to underwear, now Kylie Minogue is set to bring the great Aussie cossie to the world. The singer has taken on the role of bikini babe for European fast fashion giant H&M (Hennes & Mauritz), putting the finishing stitches to a new swimwear line last week.
Minogue has been spotted visiting the Swedish headquarters of the fashion giant.
After jetting back from a two-week trip to Melbourne, Kylie was back to work on the 15-piece collection of costumes and kaftans.
"It has been a great experience to work with H&M on creating this summer range," she said.
"To me it is all about summer indulgence, effortless chic and lots of fun."
While the range will not be retailed in Australia, it is expected to be hot property on internet auction sites, like the trend set by designer Stella McCartney's limited edition range for Target last month.
H&M set the pace with designer collaborations when McCartney first created a line for the chain two years ago.
Since then, "cheap and chic" stock by Chanel's Karl Lagerfeld, Viktor & Rolf and most recently Madonna have set sales records for the label around the world.
Model Kate Moss is the next celeb set to start her own fashion frenzy with a line for UK chainstore Top Shop next month.
The limited H&M Loves Kylie line will also go on sale in May, with Minogue to front the label's advertising campaign.
Minogue has been spotted visiting the Swedish headquarters of the fashion giant.
After jetting back from a two-week trip to Melbourne, Kylie was back to work on the 15-piece collection of costumes and kaftans.
"It has been a great experience to work with H&M on creating this summer range," she said.
"To me it is all about summer indulgence, effortless chic and lots of fun."
While the range will not be retailed in Australia, it is expected to be hot property on internet auction sites, like the trend set by designer Stella McCartney's limited edition range for Target last month.
H&M set the pace with designer collaborations when McCartney first created a line for the chain two years ago.
Since then, "cheap and chic" stock by Chanel's Karl Lagerfeld, Viktor & Rolf and most recently Madonna have set sales records for the label around the world.
Model Kate Moss is the next celeb set to start her own fashion frenzy with a line for UK chainstore Top Shop next month.
The limited H&M Loves Kylie line will also go on sale in May, with Minogue to front the label's advertising campaign.
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