Saturday, March 31, 2007

Ribena's Response to the Lack-Of Vitamin C case

You may have heard recently some Ribena drinks in Australia and New Zealand have been found to contain less Vitamin C than stated on pack. The case came about because the method we had used for testing Australian and New Zealand products was not sensitive enough to measure the natural break down in Vitamin C that occurs over time while this type of product is on shelf.

First things first: we wanted to reassure you this isn’t the case in the UK. Ribena contains the levels of Vitamin C as stated on our packaging and we’re still committed to producing the same quality refreshment that’s been enjoyed in the UK for the last 70 years. During that time we've worked with three generations of blackcurrant growers to create the unique Ribena taste we know our consumers love.

We also wanted to let you know that people who consume Ribena are obviously our number one concern. It was never our intention to mislead consumers in Australia and New Zealand and we're really sorry this has happened. We’ve moved to a new method of testing Vitamin C levels in those countries and we’re also developing a new recipe for our drinks in Australia and New Zealand to ensure Vitamin C levels are maintained over shelf life.

If you have any questions then give us a bell on 0800 096 3666.

The Ribena Consumer Careline Team (UK)

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