Thursday, February 15, 2007

Positive trend in Women’s Sexuality in Malaysia

KUALA LUMPUR: Nine out of 10 women in Malaysia say it’s essential to talk about sex with their partners. Two in five still wish for improvements in their sex lives.

These are the findings of the "Sex and The Modern Woman" survey commissioned by Bayer Schering Pharma.

The survey was part of an extensive global research programme to bring attention to the widespread prevalence of erectile dysfunction (ED).

The survey questioned 1,010 women above 18 years on the importance of sexuality, occurrence and their views on ED.

It found that sexual satisfaction and communication remained the key factors to a successful and healthy relationship.

The survey also found that nearly half of Malaysian women aged between 40 and 65 were "vitalsexuals". These women placed importance on their sexual satisfaction, had higher expectations of their sex lives and expressed a more positive attitude towards a partner with ED.

They also considered public information as an important source to enable discussions on ED.

Bayer Schering Pharma country division head Ashraf Al-Ouf said the rise in "vital-sexuals" was timely as they would actively engage their partners, who suffered from ED, to seek treatment.

"It is no secret that the battle against ED must be won by the couple and not the man alone."

Many men with ED put their partner’s psychological and sexual well-being at risk by suffering in silence, he said.

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